Inc., Entrepreneur & Fast Company

March 17, 2008 by mrbizplan.

I started reading Inc. and Entrepreneur Magazines monthly last year.  I like both magazines about equally but for different reasons.  I let my subscription slide on Entrepreneur so I am only going to speak to Inc. Magazine. 

Inc. Magazine has a case study featured every month that looks at a specific company’s business decision on some issue and then experts weigh in.  The articles usually entail some dire consequences facing a company and the decision made by the CEO to handle the problem.  These articles are always interested and informative but you never really find out if the final decision was the right one. 

 Starting in 2006 Norm Brodsky ran a nine part article entitled “The Offer” on on his attempt to sell one of his multimillion dollar businesses.  Norm seems perpetually out of touch with the average entrepreneur.  I believe his success has placed the problems he faces and his mentality on a different level.  For example the last article I read of his was about choosing a company to service a multimillion dollar policy.  But he is interesting to read none the less, kind of like the crazy old uncle that on rare occasions gives some true gems…but mostly you just find your self saying “Oh Norm…” 

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