Archive for March 21, 2008

Talking Pizza Sales

I have been a business consultant since 2002 and I work with about 200 clients a year. 

Over that time I have helped entrepreneurs complete countless financial projections for their start-up companies.  Over that same period of time I have developed a gut feeling for sales projections and typical expenses due to repeated exposure to different industries financial data. 

Restaurants are a particularly popular business to start because of the low barriers to entry (inexpensive, low skill, quick customer attraction, etc.) and I have worked with my fair share of wanna-be restaurant magnates. 

So when the opportunity came to start my own Delivery / Carry Our Pizza restaurant with a friend of mine I thought I had a pretty good handle on the business plan and financial projections.  Now that we have been open five months I can say that I had the opening three months right but the last two months have been about 30% off the mark. 

Looking back at the business plan I can see a few things that I didn’t expect:

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